Loading...

Team

We are our team.

Our Team

The most valuable resource we provide our clients is our team - an extension of their own.
"When was ever honey made with one bee in a hive?"
Thomas Hood, Poet


Join us, We are Hiring

Beverage brands aren't built in a boardroom. They aren't built behind a desk, on the phone, over email, or on the internet.

Beverage brands built to last are forged by the daily grind, the unglamourous, the pitter patter of footsteps on the street and knocks on the door before open hours. Consistent, unflappable, effort; coupled with the acumen to present and educate.

We are the worker bees of the beverage world.
Forage. Pollinate. Return. Repeat.

Our Leadership

Together, we are building the premier nationwide sales team in the industry.
Romina Scheufele

Meet Romina

Based in San Francisco, Romina is the 5th generation of the Capurro family in pisco production. A lifetime in spirits and a well of knowledge, she is an expert in positioning and bringing brands to market & developed the sales techniques employed by our team. She is a graduate of the University of Southern California and has previously worked with Southern Wine & Spirits in Los Angeles.

Romina Scheufele

Founder
Peter J. Scheufele

Meet Peter

Based in San Francisco, Peter has developed our solution from conception through today and is our primary brand manager. He is a graduate of Dartmouth College; previously founded a technology company in dynamic ecommerce, Transact Media; and played professional soccer in a previous lifetime.

Peter J. Scheufele

Director
Kalena Ross

Meet Kalena

Based in Los Angeles, Kalena has been with the Cooperative since our inception. She is a graduate of the University of Southern California and Le Cordon Bleu, California Culinary Academy San Francisco; and has previously worked as a Food & Wine writer for the San Francisco Chronicle and as a Senior Market Editor for Blackboard Eats.

Kalena Ross

Partner