In 2020, we were reminded that we are all in it together. We are proud to announce our most forward-thinking philanthropic initiative yet. In the footsteps of Patagonia’s® pioneering model of giving back through 1% for the Planet®, we are launching 1% For the Industry.

We, together with other 1% Member Businesses, pledge to donate 1% of all sales to industry personnel support programs.

WHAT // Our industry is bound together, each tier reliant upon the next to succeed in bringing great food & drink experiences to the world. We are an industry powered by the hard work & creativity of its people. We must come together not just to overcome the most challenging times, but anytime someone needs a helping hand in the face of circumstances beyond their control. It is our responsibility to support eachother.

HOW // Direct Giving to programs designed to get resources in the hands of industry personnel with as little friction as possible. Some examples are: No Us Without U, Restaurant Workers’ Community Foundation COVID-19 Emergency Relief Fund, and the USBG Emergency Assistance Program.

WHY // If every wholesaler in the United States took the pledge with the support of their suppliers, we would raise over $1.25 billion annually for industry support programs. How far does that go? It could provide healthcare to every bartender in the country. If only the largest United States distributor took the pledge, that would account for over $175 million in giving.

JOIN // We challenge all businesses in the distributor and supplier tiers to join us in this pledge. We approve both nonprofit giving and custom programming and certify all member donations. Individuals can also join by pledging 1% of annual salary to approved nonprofits through monetary and/or volunteer support.